The largest national transit media operator in Russia

250

Russian
cities

25

years

№1

OOH Operator
Ranking

2018

Media

that

 

Advertising on Transport in Russia

Advertising on public transport is globally recognised as one of the most effective ways to promote products and services.

Transit Media Group is the largest transit media operator in Russia.

We offer all possible transport advertising solutions in Moscow, St. Petersburg and more than 250 cities across the Russian Federation.

Do not miss our new WOW-effect product SuperBus.

A network of 90 000 vehicles (buses, trams) is available for you as well as metro, on bus shelters, rail and taxi advertising.

TMG is recognized as the most professional transit media specialist with the most trusted team of 200+ employees.

After 27 years of success we do know which formats and routes will fit the best for each campaign. High quality production and top-level client service

 Company Presentation

Online query

Bus ad Formats

Full wrap - is an iconic large & noticeable ad format. It allows you to stand out in the competitive environment & deliver 45 sq m of advertising to the most central city locations where large-scale static inventory is banned.

Full wrap - is an iconic large & noticeable ad format. It allows you to stand out in the competitive environment & deliver 45 sq m of advertising to the most central city locations where large-scale static inventory is banned.

Target audience 62% 34%

"Billboard on the wheels" - a fine mobile version of the classic roadside poster. Advantages: quick launch, standard layout proportions, affordable price. You can save the budget by selecting posters on the left, right or rear bus side, depending on your target audience.

"Billboard on the wheels" - a fine mobile version of the classic roadside poster. Advantages: quick launch, standard layout proportions, affordable price. You can save the budget by selecting posters on the left, right or rear bus side, depending on your target audience.

Target audience 75% 24%

Interior posters target public transport passengers & provide long-time contact with the message, as the average passenger bus journey takes 25 minutes. The posters are visible from all parts of the cabin delivering high quality ad contact.

Interior posters target public transport passengers & provide long-time contact with the message, as the average passenger bus journey takes 25 minutes. The posters are visible from all parts of the cabin delivering high quality ad contact.

Target audience 0%  0%  100%

Great design can boost your campaign results several times. Luckily bus has a lot to offer in terms of creative. Such constructive elements like wheels, doors, windows can be used for advertising in context. Adding interior wrap to the outdoor branding will transform a regular public bus into your corporate one. See also new WOW-effect SuperBus'19.

Great design can boost your campaign results several times. Luckily bus has a lot to offer in terms of creative. Such constructive elements like wheels, doors, windows can be used for advertising in context. Adding interior wrap to the outdoor branding will transform a regular public bus into your corporate one. See also new WOW-effect SuperBus'19.

Metro advertisement in Moscow

The daily audience of the Moscow metro is almost 10 million people per day - that is approximately twice as high as the London one.

 

Metro inventory includes monitors, stickers in cars and light boxes, cars branding. 

Online query

Metro ad Formats

LCD screens in metro is one of the most popular ad formats. A huge number of passengers will notice advertising video on the screen located at the eye level. A single 10-second video can be watched by up to 130,000 people!

LCD screens in metro is one of the most popular ad formats. A huge number of passengers will notice advertising video on the screen located at the eye level. A single 10-second video can be watched by up to 130,000 people!

Audience 9 000 000 people per day

The advertising message does not overlap because of the large size & location at the upper part of the cars. It remains visable even during rush hours, at high density of passenger traffic. 

The advertising message does not overlap because of the large size & location at the upper part of the cars. It remains visable even during rush hours, at high density of passenger traffic. 

Audience 9 000 000 people per day

Light boxes in the lobbies & underpasses of the Moscow Metro stations are a great way to announce your brand or advertise a salespoint nearby. Internally illuminated light boxes are clearly visible even in the low lighted metro space. 

Light boxes in the lobbies & underpasses of the Moscow Metro stations are a great way to announce your brand or advertise a salespoint nearby. Internally illuminated light boxes are clearly visible even in the low lighted metro space. 

Audience 9 000 000 people per day

Total inside and outside branding of metro cars is an image solution for brand promotion.

Total inside and outside branding of metro cars is an image solution for brand promotion.

Audience 9 000 000 people per day

Digital SuperBus

TMG SuperBus is a brand new product that can deliver WOW-effect into any classic campaign or become a self-sufficient promo instrument.

This bus is not used for public transportation, that is why it provides unlimited options for customization like total branding, light extenders, interior decoration & BTL.

The key option is that you can create any customised route for your SuperBus or park it at the at shopping mall or any location with your target traffic.

Such bus will definitely create a virus effect, get heavy media coverage & boost the overall result of your promotion. 

Online query

SuperBus Features

Total unlimited branding: up to 150 sq m of premium moving advertising right at the Red Square. Possible to cover all windows, bus front & even rooftop.

Total unlimited branding: up to 150 sq m of premium moving advertising right at the Red Square. Possible to cover all windows, bus front & even rooftop.

Illuminated extenders in the shape of your product or logo will make your ad look posh & bright.

Illuminated extenders in the shape of your product or logo will make your ad look posh & bright.

LED screens on the bus sides - modern digital solutions available in static condition. You can locate bus with video content at any location or relocate it from one point to another (e.g. stores, shopping malls, cinemas, universities etc.

LED screens on the bus sides - modern digital solutions available in static condition. You can locate bus with video content at any location or relocate it from one point to another (e.g. stores, shopping malls, cinemas, universities etc.

Create an outstanding BTL-campaign using our transformable new SuperBus. It can become a moving street food store, branded show-room or a sales office. Professional sound & light set up available on request.

Create an outstanding BTL-campaign using our transformable new SuperBus. It can become a moving street food store, branded show-room or a sales office. Professional sound & light set up available on request.

Advertising on Rail in Russia

Falling in the transit advertisements category, train advertising is generally available in a few forms: indoor advertisements at the Moscow Central Circle (MCC) and railway stations, and indoor ad in high-speed Sapsan trains.

We offer train ad formats for any wallet: digital city formats, standard designs at train stations and stations, stickers.

Company Presentation

Online query

Rail ad Formats

There is a strong demand on advertising placement in high-speed trains, such as “Sapsan” - the smartest way to travel between Moscow and St. Petersburg. Indoor poster in "Sapsan" target more than 455 000 passangers per month.

There is a strong demand on advertising placement in high-speed trains, such as “Sapsan” - the smartest way to travel between Moscow and St. Petersburg. Indoor poster in "Sapsan" target more than 455 000 passangers per month.

The Moscow Central Circle (MCC) is a new overland encircle line of the Moscow Metro. Amount of MCC passenger’s traffic is higher than 30 million people per month. TMG offer 60 siti ad formats on 31 stations of MCC. 

The Moscow Central Circle (MCC) is a new overland encircle line of the Moscow Metro. Amount of MCC passenger’s traffic is higher than 30 million people per month. TMG offer 60 siti ad formats on 31 stations of MCC. 

One way to maximise the benefits of railway advertising is to take advantage of longer dwell times as passengers wait for trains, which will work in favour of campaign. With TMG you can place advertisements on digital and city formats in the central railway stations of Moscow and St. Petersburg

One way to maximise the benefits of railway advertising is to take advantage of longer dwell times as passengers wait for trains, which will work in favour of campaign. With TMG you can place advertisements on digital and city formats in the central railway stations of Moscow and St. Petersburg

Why TMG?

Market
leader
Media
owner
Production
company
25 years
All formats
Any routes
One national
standard
Innovations
& development
№ 1
expert

Our Clients

Best

OBI ChristmasBus

superbus

malls

Coca-Cola

superbus

food

Passage

transport

malls

Best Cases 2018/2019

transport

 

Contact

International Sales & Requests:

Jane Baranova
+7 (812) 325 15 45jane.baranova@tmg-russia.ru

Moscow Head Office

Spartekovsky per., 2/1

+7 (495) 980 90 40

St.-Petersburg

Kamennoostrovsky pr., 10b

+7 (812) 325 15 45

Petrozavodsk

Puteyskaya str., 5

+7 (8142) 27 90 90

Volgograd

Lenin pr., 56a

+7 (8442) 5 000 22

Transit advertising
in 250 Russian cities

+7 (495) 980 90 40