The largest national transit media operator in Russia

250

Russian
cities

25

years

№1

OOH Operator
Ranking

2018

Media

that

 

Advertising on Transport in Russia

Advertising on public transport is globally recognised as one of the most effective ways to promote products and services.

TMG is the Russian leader of the industry with over 25 years of experience.

We operate national transit media network of 90 000 units in Moscow, St. Petersburg & 250 Russian cities.

Layout & turnkey production provided.

After quarter of the century in the business we do know for sure the exact amount & specification of formats and routes required for each campaign.

Using new generation Audience Data, we can now increase the conversion several times by retargeting ads online at the same people that have seen the bus ad.

In 2019 TMG introduces new premium WOW-effect product SuperBus.

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Bus ad Formats

Full wrap - is an iconic large & noticiable ad format. It allows you to stand out in the competitive environment & deliver 45 sq m of advertising to the most central city locations where large-scale static inventory is banned.

Full wrap - is an iconic large & noticiable ad format. It allows you to stand out in the competitive environment & deliver 45 sq m of advertising to the most central city locations where large-scale static inventory is banned.

Target audience 62% 34%

"Billboard on the wheels" - a fine mobile version of the classic roadside poster. Advantages: quick launch, standard layout proportions, affordable price. You can save the budget by selecting posters on the left, right or rear bus side, depending on your target audience.

"Billboard on the wheels" - a fine mobile version of the classic roadside poster. Advantages: quick launch, standard layout proportions, affordable price. You can save the budget by selecting posters on the left, right or rear bus side, depending on your target audience.

Target audience 75% 24%

Interior posters target public transport passengers & provide long-time contact with the message, as the average passenger bus journey takes 25 minutes. The posters are visible from all parts of the cabin delivering high quality ad contact.

Interior posters target public transport passengers & provide long-time contact with the message, as the average passenger bus journey takes 25 minutes. The posters are visible from all parts of the cabin delivering high quality ad contact.

Target audience 0%  0%  100%

Great design can boost your campaign results several times. Luckily bus has a lot to offer in terms of creative. Such constructive elements like wheels, doors, windows can be used for advertising in context. Adding interior wrap to the outdoor branding will transform a regular public bus into your corporate one. See also new WOW-effect SuperBus'19.

Great design can boost your campaign results several times. Luckily bus has a lot to offer in terms of creative. Such constructive elements like wheels, doors, windows can be used for advertising in context. Adding interior wrap to the outdoor branding will transform a regular public bus into your corporate one. See also new WOW-effect SuperBus'19.

Metro advertisement in Moscow

The daily audience of the Moscow metro is almost 10 million people per day - that is approximately twice as high as the London one.

 

Metro inventory includes monitors, stickers in cars and light boxes, cars branding. 

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Metro ad Formats

LCD screens in metro is one of the most popular ad formats. A huge number of passengers will notice advertising video on the screen located at the eye level. A single 10-second video can be watched by up to 130,000 people!

LCD screens in metro is one of the most popular ad formats. A huge number of passengers will notice advertising video on the screen located at the eye level. A single 10-second video can be watched by up to 130,000 people!

Audience 9 000 000 people per day

The advertising message does not overlap because of the large size & location at the upper part of the cars. It remains visable even during rush hours, at high density of passenger traffic. 

The advertising message does not overlap because of the large size & location at the upper part of the cars. It remains visable even during rush hours, at high density of passenger traffic. 

Audience 9 000 000 people per day

Light boxes in the lobbies & underpasses of the Moscow Metro stations are a great way to announce your brand or advertise a salespoint nearby. Internally illuminated light boxes are clearly visible even in the low lighted metro space. 

Light boxes in the lobbies & underpasses of the Moscow Metro stations are a great way to announce your brand or advertise a salespoint nearby. Internally illuminated light boxes are clearly visible even in the low lighted metro space. 

Audience 9 000 000 people per day

Total inside and outside branding of metro cars is an image solution for brand promotion.

Total inside and outside branding of metro cars is an image solution for brand promotion.

Audience 9 000 000 people per day

Digital SuperBus

TMG SuperBus is a brand new product that can deliver WOW-effect into any classic campaign or become a self-sufficient promo instrument.

This bus is not used for public transportation, that is why it provides unlimited options for customization like total branding, light extenders, interior decoration & BTL.

The key option is that you can create any customised route for your SuperBus or park it at the at shopping mall or any location with your target traffic.

Such bus will definitely create a virus effect, get heavy media coverage & boost the overall result of your promotion.

 

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SuperBus Features

Illuminated extenders in the shape of your product or logo will make your ad look posh & bright.

Illuminated extenders in the shape of your product or logo will make your ad look posh & bright.

Total unlimited branding: up to 150 sq m of premium moving advertising right at the Red Square. Possible to cover all windows, bus front & even rooftop.

Total unlimited branding: up to 150 sq m of premium moving advertising right at the Red Square. Possible to cover all windows, bus front & even rooftop.

LED screens on the bus sides - modern digital solutions available in static condition. You can locate bus with video content at any location or relocate it from one point to another (e.g. stores, shopping malls, cinemas, universities etc.

LED screens on the bus sides - modern digital solutions available in static condition. You can locate bus with video content at any location or relocate it from one point to another (e.g. stores, shopping malls, cinemas, universities etc.

Create an outstanding BTL-campaign using our transformable new SuperBus. It can become a moving street food store, branded show-room or a sales office. Professional sound & light set up available on request.

Create an outstanding BTL-campaign using our transformable new SuperBus. It can become a moving street food store, branded show-room or a sales office. Professional sound & light set up available on request.

Audience Data

Using new generation Audience Data, we can now increase the conversion several times by retargeting ads online at the same people that have seen the bus ad.

The brand new TMG tracker is a cutting edge technology, that made it possible to know almost everything about your client. The data we get from the tracker has been double checked by cameras placed on the bus.

We can use the new instrument to estimate the result of the transit media campaign by any set of criteria & use the audience data for the further marketing planning.

The key point is that you can make personalized retargeting from offline to online.

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Why TMG?

Market
leader
Media
owner
Production
company
25 years
All formats
Any routes
One national
standard
Innovations
& development
№ 1
expert

Our Clients

Best Cases

OBI ChristmasBus

superbus

molls

Coca-Cola

superbus

food

Passage

transport

molls

Best Cases 2018/2019

transport

 

Contact

International Sales & Requests:

Jane Baranova
+7 (812) 325 15 45jane.baranova@tmg-russia.ru

Moscow Head Office

Krasnoselskaya str., 2, bld. 3

+7 (495) 980 90 40

St.-Petersburg

Kamennoostrovsky pr., 10b

+7 (812) 325 15 45

Volgograd

Lenin pr., 56a

+7 (8442) 5 000 22

Ufa

Karl Marx str., 35

+7 (347) 293 55 55

Petrozavodsk

Puteyskaya str., 5

+7 (8142) 27 90 90

Transit advertising
in 250 Russian cities

+7 (495) 980 90 40